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eBook Covers: Not Reimagined
“In Teen Sci-Fi & Fantasy, no new eBook cover required. In contrast to the popular books in YA Action & Adventure, I couldn’t find one book perusing the popular and best-seller lists that had a...
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The Growth of Social Media
Hat tip to Barry Ritholz at The Big Picture for another great infographic on the growth of social media use. Click the picture to access the full infographic.
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Kobo eBook Downloads Up 400%
“In January, Japanese e-commerce company Rakuten bought Kobo for $315 million in cash. And now according to Kobo, eBook downloads grew by 400 percent and eReader sales are up 160 percent and the number...
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Hustling: How to Spread the Word About Your Book
“This distinction between the three icons represents the difference (and the likely success or lack of success) of a person or business hoping to promote something for sale. A charlatan is all talk,...
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Top 10 Blog Traffic Killers
“1. You don’t post often enough. Frequency is what separates the men from the boys … or the women from the girls. You cannot build solid traffic without frequent posts. I have seen time and time again...
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How One Introverted Author Successfully Markets
HyperboleAndAHalf.com “For me the introvert-extrovert thing doesn’t apply a whole lot to online activity. What’s more introverted than sitting alone in a room and typing with the shades down? The...
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Making Google Your Friend
CatherineRyanHoward.com “It’s about your name. How many times have you been listening to the radio or watching something on TV and just about caught either an author name or a book title that you want...
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eBook Covers: Amazon Editors’ Picks Hits and Misses
“Dimly lit is the new puce. This is one of my all time favorite books from fourth grade – even I don’t recognize it. Would you be surprised to learn this book isn’t about ghosts and summer camp?...
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How a Single Company Gained a Stranglehold on the Future of Retail
“Amazon.com, which started as an online bookseller in 1995, is now one of the largest retailers on the planet…In the U.S., Amazon captures one third of all online sales.” Hat tip Barry Ritholz at...
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Discoverability: A Book’s Greatest Challenge
“Bookstores remain critical showrooms for works by new or lesser-known authors and for entire categories of books, such as children’s picture books. Marketing studies consistently show that readers are...
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